I was so fortunate to get to collaborate with Hannah Johnson, Matt Wagner, and City Social to re-brand Camelot Jewelers. I created a custom, modern blackletter logotype, and icons to be used throughout the branding. The modern blackletter type was a nod to their previous logo and a way of retaining ties to their roots. The icons chosen, a deer head, an acorn, and a gem, all represent a part of Camelot’s story.
I love working with this team and am so proud of how this all came together!
Creative Direction : Matt Wagner
Brand Design & Collaboration : Hannah Johnson
Photography : Hannah Johnson