I was so grateful to work alongside Hannah Johnson and Matt Wagner on the Evansville Otters re-brand. I created the custom lettering and Otter Mascot portion of the brand assets. We were challenged with creating a brand that gives new life to the team’s legacy and distinguishes the franchise from the rest of the league by being true to their values: history, community, and family fun. In true otter fashion, the final brand is spunky, entirely unique and all around fun even for the youngest of fans.
Creative Direction : Hannah Johnson
Creative Direction : Matt Wagner
Brand Design & Collaboration : Hannah Johnson